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Studying the future is also innovation, creativity, we cannot rely solely on numbers to make decisions, we must begin to integrate other "non-numerical" indicators dictated by the reference context.
KPIs are born within the theories for goal definition, Iran phone number list they should represent a "of which", something that helps us understand if we are achieving our goal, not the only evaluation method. It is not enough to think about the number, we have to introduce a qualitative/inspirational element, and thus we arrive at the OKRs which are based on the achievement of an objective by defining.
The "key results" made up of a KPI + the reference target. If, for example, the goal is - classic - to increase brand visibility by creating a relationship with users, what we are going to evaluate will be at least 3 metrics, one quantitative, one qualitative and, if we have invested in advertising, also (and at least ) one of efficiency, such as the cost to achieve that precise action. In our example, the Key Results could be: Quantitative KPI: Reach +30% Qualitative KPI: Engagement rate + 10% Quantitative KPI: Traffic + 20%
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发表于 2023-3-28 14:26:00